Luxury brands are not sold. They are desired.

I write so that they desire you.

Manuel Botana

I don’t limit myself to stitching sentences: I build meaning.
My name is Manuel Botana. Some know me by the initials MBS: Brand, Beauty, Silence.

If your brand has an authentic story, a clear purpose, and a captivating aesthetic, I will transform it into an object of desire for those who value the genuine and are willing to invest the right price. I don’t work for everyone: only for those who know their brand has soul.

My specialty is turning that soul into words capable of:

Awakening desire, creating longings that drive the purchase decision.

Fostering belonging, weaving emotional bonds that turn customers into a community.

Provoking action, encouraging the next step with confidence and enthusiasm.

Make your project unforgettable. With MBS, every word becomes an experience, every message an emotion, and every customer a brand ambassador.

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What Can I Do for You?

✦ Design sales and positioning strategies for brands with exclusive character.
✦ Create names, narratives, and brand stories that connect and endure.
✦ Write email sequences that seduce, not push.
✦ Develop proposals that elevate the perceived value of your products.
✦ Draft campaigns with the respect that an intelligent customer deserves.

It is known that great brands are discreet. They don’t need to shout to establish themselves. But they also know that if no one understands their value, they risk becoming invisible. Every luxury brand wants its customers to identify with their items, to choose them as favorites, to feel that there is no other like them.

Persuasive Copywriting

“Copywriting that sells, stories that connect.”

Services

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What I Can Do for You and Your Business

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Who I Am

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Texts That Generate Sales

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